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Understanding McLuhan
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06809_Field_TCUM T374.txt
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1996-04-10
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sense how very much tactile involvement is needed for the
appreciation of plastic art.
The structural qualities of the print and woodcut obtain,
also, in the cartoon, all of which share a participational and do-
it-yourself character that pervades a wide variety of media
experiences today. The print is clue to the comic cartoon, just
as the cartoon is clue to understanding the TV image.
Many a wrinkled teenager recalls his fascination with that
pride of the comics, the “Yellow Kid” of Richard F. Outcault. On
first appearance, it was called “Hogan’s Alley” in the New York
Sunday World . It featured a variety of scenes of kids from the
tenements, Maggie and Jiggs as children, as it were. This
feature sold many papers in 1898 and thereafter. Hearst soon
bought it, and began large-scale comic supplements. Comics